Jiffy Lube, a quick-service oil change provider, faced a unique marketing hurdle in Edmonton. With winter's harsh bite approaching, they needed to convince a notoriously hockey-obsessed city to prioritize their vehicles amidst the playoff fervor.
Services
Client
Jiffy Lube
Year
2018
Software
Photoshop, Illustrator
Challenge
Jiffy Lube, a quick-service oil change provider, faced a unique marketing hurdle in Edmonton.
With winter’s harsh bite approaching, they needed to convince a notoriously hockey-obsessed city to prioritize their vehicles amidst the playoff fervor.
Goal
The campaign aimed to tap into the enthusiasm of Edmonton Oilers fans for hockey to raise awareness about vehicle winterization.
The hockey-themed campaign on the Oilers website utilized eye-catching visuals and a compelling message, emphasizing winter preparedness and offering a $10 discount on services.
Result
The creative execution using hockey themes, the $10 discount incentive, and the strategic placement on the Oilers website likely resonated with the target audience.
This approach increased awareness of the importance of winterization and
drove potential customers to Jiffy Lube locations for winterization services. Overall, this Jiffy Lube campaign demonstrates the effectiveness of tailoring marketing messages to a specific audience and leveraging a shared passion point to promote a service.